Our entire experience of reality is simply a made up of the sensory information we take in. But what if you could recreate enough of these sensory experiences with artificial information, to the point that your brain starts to perceive them as real? This is what happens in new mediums of reality technology such as virtual reality, augmented reality, and mixed reality.
Augmented reality refers to the augmentation of a live direct or indirect view of a physical real-world environment, and computer-generated images are superimposed on a user's view of the real-world, thus enhancing one’s current perception of reality.
Mixed reality combines the best of both virtual reality and augmented reality, where real world objects are dynamically integrated into virtual worlds to produce new environments and visualizations where physical and digital objects co-exist in real time.
Virtual reality is a realistic simulation of an environment that is created with a mixture of interactive hardware and software, and presented to the user in such a way that the user suspends belief and accepts it as a real environment.
As the virtual reality landscape experiences tremendous popularity and growth over recent years, many innovative companies have formed to build out this growing ecosystem. Below is a list of several prominent reality technology startups and companies, in various industries ranging from live streaming virtual reality content, to augmented reality enterprise software.
Discover the many applications and use cases of reality technologies. From architecture to healthcare, reality technologies have the far-reaching potential to affect virtually all aspects of our daily life.