Sanrio GmbH, subsidiary of Sanrio Co. Ltd. and the Swedish game studio Bublar Group AB (publ) have signed a license agreement to develop a cutting edge real-world Augmented Reality (AR) mobile game around Hello Kitty and Sanrio’s characters, including the popular Little Twin StarsMy Melody and Gudetama.

The game will be published by Bublar and use state-of-the-art mobile technology, allowing fans to create and share small gifts in a virtual world. Bublar Group AB (publ) is a Swedish technology and games development company, focused on creating innovative mobile games/apps with Augmented Reality and location-based services. In order to fulfil this goal, the company has developed a software platform for AR and location-based services that is scalable, robust and able to handle large numbers of end users.

It will be developed for the “real-world” games genre and enable users to play with their smartphone devices while interacting with virtual characters connected to locations. The launch is scheduled for 2019.

“At Bublar, our mission is to merge the real and imaginary worlds together in a fun way, connecting Augmented Reality and digital content to real world locations” said Magnus Granqvist, co-founder and Chief Executive Officer of Bublar Group AB (publ). “We are looking forward to bringing the beloved Hello Kitty and a variety of other Sanrio characters to the AR world. Hello Kitty has been creating smiles worldwide for almost 45 years.”

“With this game, our passionate fan base can meet and engage with all Sanrios’ characters in mixed reality” said Simon Gresswell, Chief Operating Officer, Sanrio GmbH. “We have been inspired by Bublar’s creative team and AR knowledge; their passion for creating innovative mobile games and apps is of the highest level.”