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Augmented Reality News

Augmented Reality (AR) News

The new Wreck-It Ralph film Ralph Breaks the Internet hasn’t hit theaters yet (Nov. 21st!) and it already has an AR game! Moviegoers and fans of the film that can’t wait that long to play...
Facebook Reshuffles its Corporate Structure to Boost Oculus Development Plans
In light of the recent Facebook AR glasses interview confirmation, today we get new insight on Facebook’s inner workings. The company has decided to reorganize its human resources for a more effective, technology-lead research. Rather...
Walmart Rolls Out The new Augmented Reality Price Scanner
The brick-and-mortar reality of Walmart stores means they have to compete with the likes of Amazon on different playing fields. Walmart is therefore among the first retailers to embrace newest technology to the fullest. The...
Telecom Giant Verizon Claims 5G Will Be Game Changer for Reality Technologies
We can excuse the overblown headset company demos. These are useful in showcasing technology potential and generating interest (read money). But if the demos are this promising, they better be real. Verizon collaborated with other...
Travelocity’s Roaming Gnome appears in commercials on sandy beaches and in rough terrain. The digital travel agency’s new Augmented Reality app adds new details to photos taken all over the world. Get your camera ready,...
Resolution Games has just received $7.5 million in a series B investment round that will go toward AR and VR game creation. The Scandinavian game studio is funded by MizMaa Ventures, GP Bullhound, and Fly...
First Augmented Reality System for Microsoft HoloLens Cleared by FDA for Surgical Use
It is clear that VR and AR will ultimately be an irreplaceable tool in medicine. That does not mean we shouldn’t celebrate every move forward, especially a big one. Such a stride is coming out...
Lyft Acquires Augmented Reality Startup for Autonomous Car Initiative
Contrary to many other spheres of life, the future of transportation is known to all. It is called self-driving, and Augmented Reality looks the best suited to usher in this future. To get there ahead...
Facebook AR Glasses Development Finally Confirmed!
After months of speculation and media trying to poke into Facebook business plans, we finally have confirmation. Well, sort of. No announcements yet, but we do have an interview confirmation that the company is looking...
North Focals Smart Glasses
No one saw this one coming. While we busied ourselves with big name conferences, a small, relatively unknown company was cooking things up. North, an Amazon-funded startup, has been hard at work to create screen-less...