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Augmented Reality News

Augmented Reality (AR) News

First Augmented Reality System for Microsoft HoloLens Cleared by FDA for Surgical Use
It is clear that VR and AR will ultimately be an irreplaceable tool in medicine. That does not mean we shouldn’t celebrate every move forward, especially a big one. Such a stride is coming out...
Lockheed Martin Augmented Reality
A picture is worth a thousand words, as the saying goes. An Augmented Reality 'picture', as NASA has found, is worth even more. The Aerospace industry has always been heavily reliant on upcoming technologies. Following the...
Shepard Fairey is a global and guerilla street artist, muralist, and art icon who has just launched a VR and AR art experience named “DAMAGED”. With support from VRt Ventures, a VR application studio that...
CES 2019 exhibitors are getting ready to debut the year’s most innovative technologies to tech fans. nreal, the company that developed nreal light, designed stylish and colorful Mixed Reality (MR) and Augmented Reality...
AR Theater Glasses Bring The World as Stage to Deaf People
With all the AR improvements and shiny new gear coming out, it is easy to sidetrack from what really counts. London’s National Theatre stays on track, and delivers a unique AR  offering for those that...
L'Oréal Partners With Facebook To Create AR Makeup Experiences
Last week on 9th August 2018, L’Oréal's ModiFace made an announcement regarding its partnership with the social media giant 'Facebook' to offer new services based on augmented reality through Facebook camera products. The long-term collaboration is...
8th Wall Web Platform Brings AR to a Wide Audience
8th Wall has beaten the large multinationals in delivering the first ever AR Web platform. While Google and Apple are still wallowing in experiments, the 8th Wall Web browser support is up and running. What was...
Apple Readying AR Glasses To Launch In 2020
Luxury watches have always been the part of the talk in the market as their craze never ends. One of the renowned names that have been introducing great watches (smart watches) every now and then...
North Focals Smart Glasses
No one saw this one coming. While we busied ourselves with big name conferences, a small, relatively unknown company was cooking things up. North, an Amazon-funded startup, has been hard at work to create screen-less...
L'Oréal Paris Launches New Augmented Reality Try-On Tool
Forgo app downloads in order to virtually test out beauty products. L'Oréal Paris, the number one global beauty brand, elevates beauty discovery and experimentation with the launch of a new augmented reality try-on tool. Powered by...