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Augmented Reality (AR) News

The Next Microsoft HoloLens Delayed to 2019
The AR device space has gradually matured to the point where buzz about a hot-new device is not necessarily enough. Consumers demand hardware upgrades and refinement of software with each new release. The new iteration...
L'Oréal Partners With Facebook To Create AR Makeup Experiences
Last week on 9th August 2018, L’Oréal's ModiFace made an announcement regarding its partnership with the social media giant 'Facebook' to offer new services based on augmented reality through Facebook camera products. The long-term collaboration is...
AR Theater Glasses Bring The World as Stage to Deaf People
With all the AR improvements and shiny new gear coming out, it is easy to sidetrack from what really counts. London’s National Theatre stays on track, and delivers a unique AR  offering for those that...
Lockheed Martin Augmented Reality
A picture is worth a thousand words, as the saying goes. An Augmented Reality 'picture', as NASA has found, is worth even more. The Aerospace industry has always been heavily reliant on upcoming technologies. Following the...
8th Wall Web Platform Brings AR to a Wide Audience
8th Wall has beaten the large multinationals in delivering the first ever AR Web platform. While Google and Apple are still wallowing in experiments, the 8th Wall Web browser support is up and running. What was...
Apple Readying AR Glasses To Launch In 2020
Luxury watches have always been the part of the talk in the market as their craze never ends. One of the renowned names that have been introducing great watches (smart watches) every now and then...
L'Oréal Paris Launches New Augmented Reality Try-On Tool
Forgo app downloads in order to virtually test out beauty products. L'Oréal Paris, the number one global beauty brand, elevates beauty discovery and experimentation with the launch of a new augmented reality try-on tool. Powered by...
Facebook Reshuffles its Corporate Structure to Boost Oculus Development Plans
In light of the recent Facebook AR glasses interview confirmation, today we get new insight on Facebook’s inner workings. The company has decided to reorganize its human resources for a more effective, technology-lead research. Rather...
Shepard Fairey is a global and guerilla street artist, muralist, and art icon who has just launched a VR and AR art experience named “DAMAGED”. With support from VRt Ventures, a VR application studio that...
Galaga AR Game Demonstrates the Power of Apple’s ARKit 2
Directive games has demonstrated the long-awaited Galaga AR, the first AR game in a planned series of seven. Aside from the game itself, this is also a demo of what the recently unveiled Apple hardware...