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Augmented Reality (AR) News

Jaunt XR Cuts the Staff and Turns to Augmented Reality
It is no secret that Augmented Reality is where the money is pouring into right now. As things stand, the business incentive screams in an AR monosyllabic tone, with virtual reality companies shouldering for their...
Just in time for the spookiest night of the year, the film Halloween just celebrated its 11th film premiere (October 19th) in theaters. John Carpenter, the writer and director of the emblematic horror film, is...
L'Oréal Partners With Facebook To Create AR Makeup Experiences
Last week on 9th August 2018, L’Oréal's ModiFace made an announcement regarding its partnership with the social media giant 'Facebook' to offer new services based on augmented reality through Facebook camera products. The long-term collaboration is...
Apple Quietly Acquires Danish Startup to Boost Mixed Reality Technology
While the Florence hurricane was running rampant the Weather Channel graced its viewers with the most horrific Mixed Reality presentation we have seen. It was powerful, both as a warning, and as a showcase of...
Walmart Rolls Out The new Augmented Reality Price Scanner
The brick-and-mortar reality of Walmart stores means they have to compete with the likes of Amazon on different playing fields. Walmart is therefore among the first retailers to embrace newest technology to the fullest. The...
Vuzix Flagship M300XL AR Smart Glasses Available for Enterprise Market
Microsoft and Google are getting some serious competition in the sphere of enterprise Smart Glasses. Vuzix has just announced that their best of the bunch M300XL AR Smart Glasses are hitting the shelves for enterprises....
Blippar Reinvents Itself on the Promise of AR as the Company Sells its Intellectual Assets
Different times ahead for London-based AR rockstar company Blippar. The company that has gone through all stages of stardom and struggle is selling its intellectual property in hope of starting anew. The name and intellectual assets...
8th Wall Web Platform Brings AR to a Wide Audience
8th Wall has beaten the large multinationals in delivering the first ever AR Web platform. While Google and Apple are still wallowing in experiments, the 8th Wall Web browser support is up and running. What was...
Microsoft Beats Magic Leap to $480 Million US Army HoloLens Deal
It’s happened. Augmented Reality technology could hardly stay under the Defense Department's radar. According a filing with the General Services Administration, Microsoft has agreed to a whopping $480 million deal that would see the company supplying U.S....
WRLDS smart ball
WRLDS Smart Ball is an example of a surprising smart toy trend that's popping up in the Augmented Reality (AR) sphere. Built with connectivity to AR and Bluetooth Low Energy (BLE), smart toys like WRLDS Smart...